Grupo Globo, Latin America’s largest media company, has extended its data management agreement with Palantir Technologies by two years. Palantir unifies data from Globo’s different divisions, helping it to build unified advertising services and better understand customer behaviors.
Online marketplace Etsy has signed an agreement to purchase Elo7, a privately held marketplace for handmade items that is one of the top ten ecommerce sites in Brazil. Price is $217 million in cash. Elo7 connects around 1.9 million active buyers with 56,000 active sellers.
Consumers in Brazil and India are almost twice as likely to buy based on personalized recommendations than those from the U.S. or UK, according to this Facebook report. Lots more on what customers want.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.