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GumGum Buys Playground xyz to Measure Ad Attention

It’s acquisitions all the way down today, Dear Reader.  GumGum, which applies computer vision and natural language processing to analyze online content for contextual ad targeting, has purchased Australia-based Playground xyz, which uses eye-tracking technology to measure how much time people spend looking at ads.  I guess there are still humans involved somewhere.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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