Enough about money. Let’s worry instead about what we’ll do when privacy rules prevent us from targeting ads with individual data. GumGum’s got you covered, with a system that will automatically categorize content so you can match your ads to what people are reading. It will also avoid those awkward brand safety discussions when your ads appear in the wrong places.
We all know that 2/2 is National Repeat Yourself Day, but let’s celebrate early by reporting things we’ve reported before. We’ll start with this Nielsen study that finds just 28% of marketers make data quality their top priority, ranking it behind audience targeting, ad creative, and reach. In fact, Nielsen says marketers are creatures of habit who do many irrational things. We are shocked.
Try not to laugh: telecommunications giant Verizon has launched its own privacy-focused search engine, named OneSearch. They promise to avoid cookies, data sharing, storing search history, or tailoring search results to previous behavior. The product is from Verizon Media, which will fund it by selling ads targeted only (well, mostly) on the current search keywords.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.