If all this customer tracking makes you queasy, you’ll be happy to learn that GumGum just took a $75 million investment for its contextual advertising services. The investment from Goldman Sachs brings GumGum’s total funding to $134 million. Imagine how much they could raise if their name wasn’t silly.
Finally: customer data sharing platform InfoSum is adding Experian audience data to its pool of available sources. InfoSum lets different companies combine their data into audiences without revealing individual identities. The Experian data will create richer audience profiles.
Identity data vendor Stirista has launched a new identity graph, OMNA, that is updated with real-time transaction data to track consumers’ devices, locations, and IP addresses. The data can be appended to a company’s own customer files or used to target advertising. Stirista’s strength is connected TV and over-the-top TV information.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.