Amazon continues to spread its wings, or tentacles depending on your point of view.  Their latest stretch is “Buy with Prime” which lets Prime members receive free delivery and returns when shopping on non-Amazon websites.  Consumers get more convenience, cooperating merchants may get more sales, and Amazon gets new fees and customer data.

Self-service is a Thing these days, as companies try to do more things more quickly without more staff.  Here we have adtech firm Audiencex releasing a self-service ad buying platform for performance marketers, who focus on measurable results.  The product is aimed at small and mid-size companies who buy programmatic media.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.