News

Gupshup Buys OneDirect to Supplement Chatbots with Humans

We all knew the day was coming when humans would be helpers to robots instead of the other way around.  Chatbot maker Gupshup has taken that one step closer by purchasing OneDirect, which helps human customer service agents handle the calls that chatbots can’t manage.  Gupshup doesn’t position it as humans helping chatbots but they’re not fooling anyone.

More News

Featured Article

Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

CDPI Newsletter