Running its data clean room software on cloud platforms is Habu’s basic function, so it set up a Microsoft Azure integration some time ago. Today it announced a deeper relationship using Azure’s confidential computing environment, which combines hardware and software protections for greater security. You can read this blog post for technical details.
Marketing cloud vendor Acoustic has released a new multi-channel marketing platform that includes personalized journey orchestration and behavioral experience insights. They announced the multi-channel bit last June so what seems to be new is inferring intent from online behaviors and using it to help drive customer-level personalization.
SoftBank, the Japanese bank that has spawned several unicorns in Latin America, announced it will launch a second fund under its Opportunity Growth Fund to raise and invest US$150 million in Black and Latino-led startups. The new fund expects to deploy the US$150 million within three years, and SoftBank will be a limited partner.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.