Data clean rooms play a growing role in customer data management, so we have to pay attention to them, right? Clean room vendor Habu just announced quiver of product updates, including orchestration of clean rooms from walled gardens, media, and identity platforms; activation of target audiences across multiple partners; a zero-trust execution environment, and, of course, generative AI-based insights, use cases, and descriptions.
CRM? CMS? MAP? Hubspot has given up trying to define itself and settled on “customer platform” as its label. They just confused things a bit further with a deal to acquire Clearbit, which describes itself quite clearly as “a top B2B data provider”. Clearbit was already available in the HubSpot App Marketplace but it will now be easier for Hubspot clients to enhance their files with data on 20 million companies and 500 million decision-makers. Price was not announced.
You saw this one coming: bowing to pressure from European privacy regulators, Meta will offer paid subscription, ad-free versions of Facebook and Instagram to EU, EEA, and Swiss residents. Apparently Facebook will still gather their customers’ data but not use it so long as they continue to pay the protection subscription fee. After all, that’s a nice little profile you have there, my friend, it would be a shame if it were shared without someone you didn’t want to see it.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.