Global advertising giant, Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their presence in the rapidly burgeoning Indian market. The company has acquired a majority stake in India’s leading brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network, headquartered in Mumbai and led by CEO Amit Chandrra.
Soundboxes — hardware used by merchants that emits sounds every time a mobile payment is made — have taken off in India, where point of sale activity can get busy and voice alerts from the soundbox help alert multitasking shopkeepers and assistants to a transaction going through. Now, to keep pushing ahead to build out its own payments business in the world’s second-largest internet market, Google is getting in on the act.
Buildmedia, the Auckland-based creative studio considered to be a leader in off-the-plan interactive real estate sales and marketing solutions, city-scale digital twins and interactive eCommerce VR experiences, has merged with London and New York based pioneering visualisation studio, The Boundary.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.