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Half of B2B Marketers Expect a Budget Cut: Wpromote Survey

Facebook isn’t just for consumer marketers: it’s the most widely used channel and most effective lead generator for B2B marketers, reports B2B agency Wpromote. Their survey, taken in February, found for the first time that more B2B digital marketers started the year intending to focus on brand awareness (31%) than quality leads (25%). Wpromote thinks the pandemic reinforces that priority but they also report that 49% of marketers now expect a budget cut, compared with just 13% in February.