Half of Brands Have Built Their Own ID Resolution System or Plan To: Digiday Survey

This Digiday/Wiland survey is mostly about using external data to enhance customer files.  It turns out that 57% of companies do it, two-thirds use four or more sources, and 17% use ten or more sources.  But the news I found most interesting is that 30% of brands have built their own ID resolution system and another 22% plan to build one.  Apparently it’s okay to try this at home.

More News

Next Article

Apple and Amazon Fined $218 Million in Spain for Restricting Competition

July 19, 2023

While U.S. anti-trust regulators keep losing ground, European regulators are growing more feisty.  The latest blow came from Spain, where the competition watchdog CNMC has fined Apple and Amazon a combined $218 million for limiting Apple resellers on Amazon Spain.  While the stated purpose was to reduce sale of counterfeit goods, the CNMC found the result was to restrict competition among authorized sellers and from competing non-Apple products.

CDPI Newsletter
Featured Article

Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

CDPI Newsletter