Simon Data has launched Activate, a no-code tool that lets marketers combine data from Snowflake and other sources to build profiles and customer segments.  This is an extension of Simons’s current Snowflake-based approach.  It puts Simon on-trend with other CDP vendors who are combining data in the CDP with data held in external systems.

Customer data matching expert Lotame has launched Spherical, a “next-generation data platform” that will make it easier for companies to connect their first-party data to other sources for enrichment, modeling, and advertising activation. What’s new here is connectors for CDPs and company data warehouses.

AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.