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Half of “Citizen Developer” Programs Fail: Webcon Study

Only half the CIOs who have adopted citizen development say it’s worked (14% of 27%), but nearly all the rest (70%) plan to adopt it, according to this Webcon survey.  The study throws fuel on the build vs buy fire by reporting that low-code development is not only faster, cheaper and more flexible than custom development but also than buying packaged (“commercial off-the-shelf”) software.  Or maybe not: the actual questions compare apps built with low-code platforms to “applications built with commercial-off-the-shelf products”, so respondents might have been thinking about packaged development tools.

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Just 29% of Retailers Recognize Customers Across Platforms: CommerceNext Survey

May 11, 2023

Retailers continue to struggle for access for complete customer data.  A CommerceNext survey of ecommerce managers found that only web analytics (95%), behavior (89%) and email/SMS interactions (83%) are used by more than half the respondents.  Underused sources include loyalty data (47%), point of sale purchases (44%), and customer service interactions (42%). An impressive 64% said they do incrementality testing but many fewer capture customer IDs (46%), do predictive scoring (25%) or attempt ID resolution (22%).

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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