Half of “Citizen Developer” Programs Fail: Webcon Study

Only half the CIOs who have adopted citizen development say it’s worked (14% of 27%), but nearly all the rest (70%) plan to adopt it, according to this Webcon survey.  The study throws fuel on the build vs buy fire by reporting that low-code development is not only faster, cheaper and more flexible than custom development but also than buying packaged (“commercial off-the-shelf”) software.  Or maybe not: the actual questions compare apps built with low-code platforms to “applications built with commercial-off-the-shelf products”, so respondents might have been thinking about packaged development tools.

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Just 29% of Retailers Recognize Customers Across Platforms: CommerceNext Survey

May 11, 2023

Retailers continue to struggle for access for complete customer data.  A CommerceNext survey of ecommerce managers found that only web analytics (95%), behavior (89%) and email/SMS interactions (83%) are used by more than half the respondents.  Underused sources include loyalty data (47%), point of sale purchases (44%), and customer service interactions (42%). An impressive 64% said they do incrementality testing but many fewer capture customer IDs (46%), do predictive scoring (25%) or attempt ID resolution (22%).

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