Retailers continue to struggle for access for complete customer data.  A CommerceNext survey of ecommerce managers found that only web analytics (95%), behavior (89%) and email/SMS interactions (83%) are used by more than half the respondents.  Underused sources include loyalty data (47%), point of sale purchases (44%), and customer service interactions (42%). An impressive 64% said they do incrementality testing but many fewer capture customer IDs (46%), do predictive scoring (25%) or attempt ID resolution (22%).

Imagine an isolated, childless world whose inhabitants aimlessly amuse themselves as they slowly age into oblivion.  I’m talking about the movie Zardoz, although it could also be Facebook.  Their latest nonsense is to claim that Canadian news “isn’t particularly valuable to us” yet fight fiercely to avoid sharing the revenue it generates.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.