Half of global web traffic already can’t be tracked to individuals due to cookieless browsers and refused consent, says this ID5 report. They see wide adoption (63%) of alternative identity solutions like the one ID5 sells, which is based primarily on hashed email addresses. They cast doubt on alternatives that rely on user log-ins, noting that 59% of publishers say fewer than 10% of their users log in.
Integrations between CDPs and other systems shouldn’t really be news, since integration is a core CDP function. But it’s still interesting to see where vendors focus their attention. So let’s note that Tealium just announced a new Identity Partner Ecosystem that includes connectors for multiple identity and third-party data providers including Acxiom, Merkle, and Neustar.
APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.