Half of Global Traffic Is Unaddressable Due to Cookie Loss: ID5 Report

Half of global web traffic already can’t be tracked to individuals due to cookieless browsers and refused consent, says this ID5 report.  They see wide adoption (63%) of alternative identity solutions like the one ID5 sells, which is based primarily on hashed email addresses.  They cast doubt on alternatives that rely on user log-ins, noting that 59% of publishers say fewer than 10% of their users log in.

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Havas Group acquires Australia’s leading independent health communications agency, Bastion Brands

November 24, 2022

APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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