Half of Installed Software Goes Unusued: Nexthink Report

When martech folk have nothing else to worry about, they fret about unused software licenses.  This study from Nexthink adds fuel to that fire with data from six million customers across nine industries in twelve regions.  Bottom line: just under half of all installed software and SaaS licenses went unused.  Ay caramba!

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In Separate Deals, Permutive and Disney Expand Cookieless Advertising Reach

February 10, 2023

What many marketers fear most about the end of third-party cookies is lost audience reach.  Permutive, which assembles anonymized audiences from publishers’ first-party data, is addressing that (get it?) by adding its cohorts to the Xandr Marketplace.   Barking up a neighboring tree, Disney announced it will make is own connected TV audiences available through integrations with LiveRamp and Experian audience identifiers.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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