The Use Case Generator is built with Google Forms, which I guess qualifies as a no-code system. This Forrester report says we’re not alone: 60% of organizations are using low-code and they’re twice as likely to grow as non-users. One big surprise: 49% are using low-code to build core software such as ERP and CRM.
Most CDP use cases require five or fewer data sources and use barely half the available CDP features, according to CDP Institute’s analysis of 70+ use cases entered into our Use Case Generator. But here’s the catch: different use cases use different features, so you still need them all for a full roll-out. Lots more here. Thanks to Brent Dreyer for creating this. Click here to build your own use case.
Sales enablement vendor Mediafly is buying deal intelligence collector InsightSquared. The pair expect InsightSquared data to help optimize Mediafly content and recommendations. Sounds like fun.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.