One hidden cost of unused martech is the effort that went into installing and integrating it. This Digibee study of large enterprises found that 16% to 25% of IT spend goes to integration, and half the companies rebuild six or more integrations each year. Worse still, 79% of those new integrations cause significant downtime, which can easily cost more than $1 million per hour.

Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday.  Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections.  Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.