Half of Marketers Have Significant Underused Martech: Integrate Report

How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.

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NEXTGEN to work with NightDragon to expand go-to-market capabilities of companies in the ANZ region

April 27, 2023

NEXTGEN, which views Australia, New Zealand and surrounding areas as a key  growth area, will work with NightDragon to support portfolio companies in the region. NightDragon is a cybersecurity, safety and privacy investment firm. This comes as Australia’s cybersecurity market is expected to have substantial growth. Its estimated value was reported at $4.6 billion in 2021 and is expected to grow to $5.8 billion by 2024.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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