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Half of Marketers Have Significant Underused Martech: Integrate Report

How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.

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NEXTGEN to work with NightDragon to expand go-to-market capabilities of companies in the ANZ region

April 27, 2023

NEXTGEN, which views Australia, New Zealand and surrounding areas as a key  growth area, will work with NightDragon to support portfolio companies in the region. NightDragon is a cybersecurity, safety and privacy investment firm. This comes as Australia’s cybersecurity market is expected to have substantial growth. Its estimated value was reported at $4.6 billion in 2021 and is expected to grow to $5.8 billion by 2024.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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