I have a bunch of acquisition stories today that I doubt you’ll find very interesting, Dear Reader. So I’ll start instead with this survey from SugarCRM, which found that 55% of marketers say their current CRM can’t be customized to meet their needs. Even more (75%) say they need a consolidated view of customer information and 81% think customers leave due to a lack of communication and relevant, personalized messaging.
Questex runs digital and live events related to hospitality, health, and communications, so there’s no question it owns a trove of first-party data. They’ve just made that that trove even trovier by launching Q Activate, which assembles all the information in a single platform to make it easier to understand what’s on the mind of B2B decision makers.
Digital asset management vendor Bynder has purchased contact collaboration platform GatherContent. The two products are complementary because GatherContent focuses on text-based content while Bynder works primarily with digital assets such as graphics and video. Price was not announced.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.