Just under half (49%) of the B2B marketers responding to this Terminus survey report having a CDP, placing CDP ahead of marketing automation (45%) and not far from CRM (59%).  The figure seems crazy high, so we’ll chalk it up to confusion about what a CDP is.   In fact, 87% say their revenue team still needs more data, so if they do have a CDP, they’re not using it well.

For more B2B excitement, here’s news that UK-based Rhetorik Ltd has purchased U.S.-based Datarista.  Both firms offer B2B data, hygiene and integration.  In fact, Rhetorik has something called a Global Data Platform, which sounds awfully impressive.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.