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Half of Third-Party Data Signals Have Been Lost: IAB Report

The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

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Bengaluru-based LeadSquared establishes Oceania headquarters

September 15, 2022

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, has the opened a new office in Melbourne, Australia. As they expand internationally, Melbourne’s innovation culture, technology infrastructure, and talent will play a key role in supporting their efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading their go-to-market training efforts globally.

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B2B Marketers Want a Simpler Tech Stack: Anteriad Study

September 14, 2022

B2B marketers have their own complaints.  Intent data collector Anteriad reports that 61% feel their tech stack is too complex (if we include the 19% who compare their stack to a black hole).  The bright side is that companies with fully integrated data show better business results.  Also noteworthy: 33% have a CDP, comparable to marketing automation (35%), marketing databases (32%) and Data Management Platforms (31%), but still far behind CRM (61%).

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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