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Half of Third-Party Data Signals Have Been Lost: IAB Report

The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

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Bengaluru-based LeadSquared establishes Oceania headquarters

September 15, 2022

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, has the opened a new office in Melbourne, Australia. As they expand internationally, Melbourne’s innovation culture, technology infrastructure, and talent will play a key role in supporting their efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading their go-to-market training efforts globally.

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B2B Marketers Want a Simpler Tech Stack: Anteriad Study

September 14, 2022

B2B marketers have their own complaints.  Intent data collector Anteriad reports that 61% feel their tech stack is too complex (if we include the 19% who compare their stack to a black hole).  The bright side is that companies with fully integrated data show better business results.  Also noteworthy: 33% have a CDP, comparable to marketing automation (35%), marketing databases (32%) and Data Management Platforms (31%), but still far behind CRM (61%).

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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