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Half of U.S. Consumers Would Not Sell Their Data: Symantec Report

Lots of useful tidbits in this report from Symantec.  Turns out that 41% of U.S. consumers experienced cybercrime in the past 12 months and 65% expect to experience it in the coming 12 months; 84% want do more to protect their privacy but 43% don’t know how; 28% of social media users deleted an account due to privacy concerns in the past 12 months; 20% would give away their Internet search history for free while 45% would not sell it for any price. And so much more.

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Young People Stream the Most Video: IAB Report

May 13, 2019

Hi, it’s Jamie, the CDP Institute’s Department of the Obvious intern. The boss went overboard celebrating Mothers Day so he asked me to fill in. We’ll start with an IAB report on video viewing, which found that people watch for different reasons during different parts of the day. And that younger online viewers watch more digital video than older viewers. In fact, 18-to-34 year olds are almost five times more likely to stream daily than people over age 55.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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