Hi, it’s Jamie, the CDP Institute’s Department of the Obvious intern. The boss went overboard celebrating Mothers Day so he asked me to fill in. We’ll start with an IAB report on video viewing, which found that people watch for different reasons during different parts of the day. And that younger online viewers watch more digital video than older viewers. In fact, 18-to-34 year olds are almost five times more likely to stream daily than people over age 55.

Why should marketing automation users have all the fun? Marketing agency Mediagistic has unveiled AdFluence, an event-triggered advertising service that can launch or expand pre-built ad campaigns based on triggers such as local weather or sports events. Ads can run on social media networks or programmatic exchanges.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.