Half of Users Would Unsubscribe from Daily Emails: Twilio SendGrid Report

Looking for email benchmarks instead? Twilio SendGrid has a ton, including open rate (14.5%), click rate (1.6%), and emails per month (8.3). Frequency is a big deal: 54% would unsubscribe from emails if a company mailed them daily – even about products they find interesting. Lots more on the impact of personalization, ideal number of images, optimal copy length, and more.