Looking for email benchmarks instead? Twilio SendGrid has a ton, including open rate (14.5%), click rate (1.6%), and emails per month (8.3). Frequency is a big deal: 54% would unsubscribe from emails if a company mailed them daily – even about products they find interesting. Lots more on the impact of personalization, ideal number of images, optimal copy length, and more.
Welcome to 2020, Dear Reader. Let’s start with something upbeat: news that privacy-safe email provider ProtonMail is expanding its product line to add an encrypted calendar. Maybe it won’t turn out to be Google and Facebook’s world after all.
There’s always something to say about privacy. This Integris study should make you even more nervous than usual with news that a single financial services transaction can be replicated across 100 systems, 64% of companies store sensitive personal data in 50 or more systems, and 45% share private data with at least 50 partners. Have a great day!
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.