Ok, we’ll admit that a vendor choosing not to add AI enhancements to their system would probably be more newsworthy than a vendor announcing AI enhancements.  But if you’re keeping score at home, we’ll note that SAP has a new CX AI toolkit that will answer questions from shoppers and make recommendations on SAP Commerce Cloud-powered websites. Sales Cloud users gain AI-powered predictive forecasting on deals closing and AI-generated summaries about sales prospects.

Privacy measures like cookie deprecation make it increasingly difficult for marketers to track customer behavior across the purchase process, and walled garden vendors rarely share such data even though they have it.  Walmart is shining a little light on the subject with Digital Landscapes, which shows how its customers found a product and their path from discovery to purchase. Walmart Data Ventures is offering it as a self-service solution within Walmart Luminate.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.