Ok, we’ll admit that a vendor choosing not to add AI enhancements to their system would probably be more newsworthy than a vendor announcing AI enhancements.  But if you’re keeping score at home, we’ll note that SAP has a new CX AI toolkit that will answer questions from shoppers and make recommendations on SAP Commerce Cloud-powered websites. Sales Cloud users gain AI-powered predictive forecasting on deals closing and AI-generated summaries about sales prospects.

Privacy measures like cookie deprecation make it increasingly difficult for marketers to track customer behavior across the purchase process, and walled garden vendors rarely share such data even though they have it.  Walmart is shining a little light on the subject with Digital Landscapes, which shows how its customers found a product and their path from discovery to purchase. Walmart Data Ventures is offering it as a self-service solution within Walmart Luminate.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)