Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.
Senior managers everywhere are still obsessing over the possibilities for genAI, but those lower in the organization have a more balanced view. This global survey from University of Melbourne and KPMG finds that 31% say they sometimes or often make mistakes due to AI: despite this, 44% usually rely on AI output without evaluating it. Although 40% say AI decreases their workload, a substantial 26% say their workload has increased; slightly more say AI has increased time spent on repetitive tasks (39%) than reduced it (36%).
Although a new report from the IAB shows healthy growth in CTV ad spend, that growth is not keeping pace with the attention viewers are giving CTV. Data from Innovid shows time spent per day streaming projected to grow 5% between 2022 and 2026; ad spend is projected to grow 2% over the same period. Nevertheless, the 108 million viewers for the Netflix stream of the Tyson-Paul fight suggests linear TV’s major stronghold on live sports may have been breached.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.