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Headless Commerce Just Keeps Growing

Headless commerce makes it easier to deploy custom ecommerce front-ends by providing the underlying processing technology. It’s an important trend but there’s too much happening to cover in depth.  So here are some headlines to give you a flavor: Shopistry has integrated with the Square payments platform and joined its App Marketplace.  Fast Simon has expanded its Shopify integration with  a new shopping optimization tools.  OneView Commerce has made its transaction engine available on Microsoft Azure.   You get the idea.

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Two-Thirds of Marketers Say Other Companies’ Content is Mostly Irrelevant: Lucidpress Research

September 8, 2021

This just in from Lake Wobegon: two-thirds (68%) of respondents to this Lucidpress survey said they’re confident that most of their company’s content is relevant, even though only 32% find other companies are sending relevant content to them. Possibly related: 27% consistently measure the ROI of the content they create. Just 32% say more than half their content is personalized.

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Observe.AI Buys ScopeAI to Analyze Conversations

September 7, 2021

Conversational analytics is another growing space. The latest news there is that contact center AI vendor Observe.AI bought ScopeAI, which automatically extracts insights from chat, email, and social conversations.  Related items we’ve already reported include: ZenDesk’s purchase of Cleverly, Level AI’s launch with $15 million funding, Involve.AI’s $16 million Series A, and Verint’s purchase of Conversocial.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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