Half of the systems deployed as Customer Data Platforms do not meet minimum CDP requirements, a Tealium survey found. Fifty percent of users said their CDP can’t ingest data from any channel, 50% can’t stitch together multiple identifiers to create a single customer view, and 59% cannot activate data in real time. That these users think they have a CDP shows how confused buyers have been. But 58% of users plan to switch to a new CDP, offering hope that experienced buyers will make better choices on their second try.

Okay, enough daydreaming about what you’d do with $100 million. Back in reality, a university study found that 11.8% of UK Web sites are collecting consent in ways that meet GDPR requirements. The study also looked at the impact on consent rates of different configurations – providing guidance on what to do or what to avoid, depending on how you look at things.

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.