Finally we have Heap, a digital analytics provider that traces the paths users take through digital products. They just released Journeys, which they say is “the only tool that combines visual mapping with data science and session replay.” That particular combination may indeed be unique but only an industry expert could say for sure.
Next up is MadKudu, which has offered automated lead scoring since 2014 and more recently focused on analyzing product usage data to find sales opportunities. They just raised $18 million, neatly tripling their previous $9 million in funding. Kudu is an African antelope species. I don’t know why he’s mad.
Twilio Segment has added a new version tailored to healthcare providers. HIPAA compliance is a prominent feature, of course. It’s not the first CDP to offer a healthcare edition, which is a growing market for the industry.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.