The tools that Syncsort just bought work mostly with first party data. They’ll come in handy as privacy protections reduce use of third party data for ad targeting. Digiday just published a handy overview of ad techniques that will soon be extinct. Rejoice or weep, depending on your perspective.
We have a nice little trio of acquisitions today, Dear Reader. Closest to home for marketers, customer data compiler NetWise has bought competitors WhoToo from Demandbase, which itself purchased WhoToo in 2015. NetWise is moving from a white label model to selling its services directly.
Looking for more practical news? Leadspace announced details of its latest release, which includes improved analytics and integration with Salesforce, Pardot, and its ReachForce acquisition.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.