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Here’s How Network-Based Services Will Change Your Life: Juniper Networks

Now I remember why this has been sitting in my queue for two weeks: Juniper Networks announced a fascinating survey on business and consumer attitudes towards “digital cohesion” but didn’t release the data.  Frustrating.  But they did publish a great paper, available here, that describes what happens when “predictive, automated, network-based mega-services adapt to user behavior, enabling better decision-making and enriching personal and business lives.” In plainer English, connected services will automate day-to-day tasks and give vast power to the companies that control the automations. By “great paper”, I mean it agrees with my own predictions. Good weekend reading.

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Marketo and Infor Partner to Offer Integrated Customer Experience

March 13, 2017

Marketing automation vendor Marketo and business application provider Infor today announced a partnership to integrate and cross-sell their customer experience systems. The match-up makes perfect sense: both companies offer cloud-based systems sold primarily to the mid-sized companies, and Marketo fills a gap in the Infor product line, which has CRM but not B2B marketing automation. Marketo has been repositioning itself as an option for B2C marketing, but Infor already has solutions in that area.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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