You won’t find Hevo in our latest CDP list, since it only moves data from source systems into external data warehouses. It does wave the “no code” banner with a promise that non-technical users can manage it all using prebuilt connectors for more than 150 sources. The company just raised a $8 million Series A, bringing its total funding to $12 million.
BigID is a privacy vendor that specializes in finding where personal data is hiding in company systems. That’s one small corner of the privacy ecosystem, so it makes sense that they’ve launched an app marketplace for products that provide other privacy functions. They get buzz-points for fitting into the hot platform/app model but missed a trick in not calling it “no code”.
The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.