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HG Data Makes Audience Segments Available on Facebook, Twitter, Adobe, Salesforce, and Other Ad Platforms

Next up: HG Data, which also tracks technology use, announced an integration with LiveRamp. This will let marketers use HG Data audience segments to target ads on Facebook, Twitter, Adobe Marketing Clouds, Salesforce DMP, and other platforms.

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Consumers Upbeat About Connected Devices Despite Security Risks: TNS Study

December 18, 2018

As expected, there’s no news worthy of your attention today, Dear Reader. But I’ll offer some interesting surveys. Here’s one on connected devices from network technology provider TNS. They found that most (62%) of U.S. adults think such devices boost the quality of life, even thought even more (72%) fell that location data creates privacy and security risks. You won’t be surprised that 25-34 year olds are the most enthusiastic.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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