High-Performing Marketers More Likely to Use CDPs: Loyalty Research Center

CDPs adoption is significantly above average among high-performing B2C marketing organizations, according to this Loyalty Research Center survey of Fortune 500 marketing leaders.  That’s due to a greater focus on first-party data as companies adapt to a cookieless future.  Other tidbits: the average company uses seven martech systems, 75% are adding AI use cases, and 66% are sunsetting their DMP.