High-Performing Marketers More Likely to Use CDPs: Loyalty Research Center

CDPs adoption is significantly above average among high-performing B2C marketing organizations, according to this Loyalty Research Center survey of Fortune 500 marketing leaders.  That’s due to a greater focus on first-party data as companies adapt to a cookieless future.  Other tidbits: the average company uses seven martech systems, 75% are adding AI use cases, and 66% are sunsetting their DMP.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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