CDPs adoption is significantly above average among high-performing B2C marketing organizations, according to this Loyalty Research Center survey of Fortune 500 marketing leaders. That’s due to a greater focus on first-party data as companies adapt to a cookieless future. Other tidbits: the average company uses seven martech systems, 75% are adding AI use cases, and 66% are sunsetting their DMP.
Oracle has been working with governments at the center and states to make governance simpler and more transparent. For decades, Oracle Database is being used for securing data for almost all large and critical government applications. Oracle Cloud Infrastructure or OCI is a normal progression from on-premise to Cloud.
Why should Fortune 500 marketers get all the attention? Email tech vendor Validity just launched a platform that helps small businesses run better email programs at a lower price. Bundled features include sender reputation monitoring, list validation, and inbox placement reports.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.