Meanwhile, data collection firm Rep Data analyzed 1,800 survey responses and found that answers from mobile devices are less reliable than replies from desktop, laptop and tablet users. More interesting: people with at least a master’s degree give lower quality answers than less educated respondents. Answers from those who didn’t finish high school are even worse. I wonder which category has the most CIOs?
On the off chance that CIOs really do take over the world, you’ll be interested that Foundry reports 74% of IT decision makers prefer vendors who educate them and 98% want content tailored to their industry, company size, job responsibilities and installed tech platforms. Also, their attention spans are shrinking: they now spend more time watching videos and have less patience for written materials. The desired maximum length shrank from 9.6 pages in 2016 to under 5 pages in 2022.
D4T4 Solutions is the latest CDP vendor to announce a Salesforce AppExchange integration. Celebrus CDI for Salesforce makes 200+ data elements in the Celebrus CDP available to Salesforce Marketing Cloud applications. This is about easier access to a company’s own (first-party) data, not adding access to third-party data.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.