Highspot Raises $15 Million to Grow Content Discovery for Sales Reps

Highspot’s software helps sales people find the best-performing content to offer their prospects. It’s a niche solution but a common problem. They just raised a $15 million Series B, bringing total funding to $24.6 million. Investors include Salesforce Ventures, which has been intriguingly active recently.

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Martech/Adtech Convergence Is Near: Forrester and LiveIntent

June 16, 2017

More than one-third of marketers polled have already begun to integrate martech and adtech, according to a Forrester survey sponsored by LiveIntent, which places advertisements within emails. More than half (57%) expect their own companies to “converge” the technologies within the next two years. The study doesn’t explicitly define what “converging” the technologies would mean or when it became a transitive verb.

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More Measurement Partnerships: Google/MMA and Facebook/Integral Ad Science

June 14, 2017

Measurement partnerships must be in fashion. Measurement specialist Marketing Measurement Analytics (MMA) has joined Google’s Marketing Mix Model Partners program, which gives access to detailed information about ads on Google video, display, and search campaigns. These fuel estimates of campaign impact on online and offline sales. Meanwhile, Facebook and Integral Ad Science have extended their relationship, providing independent measurement of ad viewability and fraud across Facebook, Instagram, and the Facebook Audience Network.

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