Investors are clearly impressed with Highspot. The sales enablement company just raised a $200 million Series E, doubling its previous total of $197 million and valuing the company at $2.3 billion. Highspot says that usage also doubled from 2019 to 2020.
Fifty seven percent of companies polled in this Merkle study are personalizing experiences in at least five channels and 59% have a consolidated customer profile. But consumers are not impressed: just 35% say that marketing and advertising meets their needs. Lots more here on CDP adoption, who’s in charge of CX, and obstacles to using data.
Low-code development platform Creatio also has new money, taking $68 million in its first round ever. In addition to its development tools, Creatio offers a prebuilt CRM with marketing, sales, and service systems including a unified customer database. Users can modify these to their hearts’ content.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.