CDP Hightouch has announced that it has been accepted into the Mach Alliance, a global non-profit that certifies vendors who deliver open technologies and solutions. Hightouch says it aligns with a number of key Mach Alliance principles. These include composability, openness and interoperability, integration with a broader eco-system through APIs and incrementality (rather than “big bang” migration).
Synthetic audiences — AI agents trained to simulate the response of consumers to advertising programs — are one of the more benign AI applications. Evidenza, which creates such things, just landed a partnership with Dentsu to use its tools. They are still an exception: survey research firm Cint found just 2% of respondents are open to using it.
The European Union, long lauded for its GDPR privacy law, has also been criticized for how long it takes to investigate and enforce it. This is particularly true of cross-border cases involving Big Tech. To address this the EU announced new rules to designate a 12+ month time frame for the process and to have mechanisms for recourse when it’s not followed. Critics fear it may deter or cause dismissal of cases.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.