Hightouch Adds Audience Segmentation to Reverse ETL

The real work in building a CDP is assembling the customer profiles, whether they reside in a data warehouse or a separate CDP database.  This hasn’t prevented reverse ETL vendor HIghtouch from championing “composable CDP” to help sell its data extraction tool.  They’ve just added some features to make their extracts more useful to marketers, including abilities to split an audience into test segments and to profile audience members.