Hightouch has announced a new integration with LG Ad Solutions as CDPs find more and more scope to participate in the adtech space. LG will provide a means for Hightouch customers to activate their first-party data on CTV. Audiences can be built in the data warehouse, then onboarded to LG.
It was by no means a sure thing that the Supreme Court would take up this case, but it has agreed to hear TikTok’s challenge to a law that would ban it in the U.S. (unless Chinese owner ByteDance sells its share). This is going to be a highly expedited process, with oral arguments due to be heard on January 10. The ban would go into effect on January 19, so it’s fair to assume the Court will rule promptly.
CDP Simon Data has released three new features. Enrich+ will enhance customer profiles with new core demographic fields. An Engagement Index (yes, scoring engagement) will be added to Simon Predict, while AI Smart Fields will attach attributes to profiles based on data rather than a predefined model.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.