Hightouch has launched Hightouch Agents, a marketing AI platform focused on providing context and skills. It includes prebuilt agents to automate reporting, as well as the ability for users to build their own agents to perform specific tasks. Interestingly, Hightouch says you don’t need to use the Hightouch CDP to access this new product.
Amperity has launched industry-specific versions of its customer data platform for hotels and airlines. Both solutions use AI in real time to provide personalized content across the customer journey. Vertical industry versions of products are an industry trend.
Amazon has introduced Ads Agent, which uses AI to help advertisers throughout their workflows. Its abilities include optimizing campaigns at scale, creating intelligent targeting recommendations, and generating complex queries for advanced analytics. Amazon also announced location-based interactive video ads for Prime Video; like Santa, Amazon is always watching you.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.