Hightouch Leverages EUID for Privacy-Conscious Targeting
Hightouch, the composable data sync and activation platform, is enabling European Union ID (EUID) to help advertisers reach European audiences in a privacy-conscious way. EUID, originally developed by The Trade Desk, creates pseudonymous identifiers allowing advertisers to recognize and target users while the users remain unknown. The integration will work by syncing audience segments directly from the brand, publisher, or media data warehouses to The Trade Desk.