CDP Hightouch, in partnership with Databricks, is launching an AI-powered, self-service audience management platform for offsite retail media networks. It will enable retailers to build and activate AI-generated audiences across a range of media channels—including DSPs, CTV platforms, and walled gardens. The audience builder is warehouse-native.
The CJEU has taken issue with receiving too many GDPR violations, so it decided victims of data privacy violations can only file 2x/month. Max Schrems, activist and head of noyb (None of your business) non-profit, sensibly pointed out that the right to privacy should not be an on-again, off-again proposition – limited to twice monthly.
In what might be a game-changer in the retail media space, Amazon is offering a Retail Ad Service to multi-brand retailers in the U.S. with ecommerce sites or apps. Essentially, this allows retailers to become their own retail media networks, delivering relevant ads to their shoppers across browse, search and product pages. You don’t even need to sell on Amazon to use it.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.