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Hightouch Raises $12.1 Million for “Reverse ETL”

My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”.  That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A.  They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems.  Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.

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Data is Key to Latin American E-Commerce Logistics: skyrocketing growth and improvements in logistics

July 29, 2021

Among the larger individual economies in the region, Argentina’s was the fastest growing, with a retail e-commerce increase rate of 79%; Brazil’s e-commerce growth rate was 35%, and Mexico’s was 27%. This skyrocketing growth, coupled with the region’s size—Latin America has a population of more than 650 million people—has attracted the attention of e-commerce marketers all over the world.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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