News

Hightouch Raises $12.1 Million for “Reverse ETL”

My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”.  That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A.  They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems.  Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.