News

Hightouch Raises $80 Million in Latest Round

Composable CDP Hightouch has raised $80 million in its latest funding round at a valuation of $1.2 billion. Hightouch expects to make significant investments in AI Decisioning, an intelligence layer to choose the best messages for individual customers. Agentic AI will not only optimize customer journeys but automatically run experiments to identify what works for different cohorts.