Hightouch has launched Campaign Intelligence, a self-service, interactive set of analytics features. Marketers will be able to measure the performance of marketing and advertising campaigns with data read directly from their data warehouse. The offering continues Hightouch’s expansion to match functions included in a standard CDP.
Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.
Epsilon, part of the Publicis Groupe, has unveiled an enhanced and expanded iteration of its retail media platform. Previously known as Citrus Ad by Epsilon, it is now branded Epsilon Retail Media. New features include a CDP and data clean room, access to Epsilon’s CORE ID customer identifier and data, and AI-based decisioning to select ad contents, place bids on open web ads, and measure results.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.