Hightouch has launched Campaign Intelligence, a self-service, interactive set of analytics features. Marketers will be able to measure the performance of marketing and advertising campaigns with data read directly from their data warehouse. The offering continues Hightouch’s expansion to match functions included in a standard CDP.
Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.
Epsilon, part of the Publicis Groupe, has unveiled an enhanced and expanded iteration of its retail media platform. Previously known as Citrus Ad by Epsilon, it is now branded Epsilon Retail Media. New features include a CDP and data clean room, access to Epsilon’s CORE ID customer identifier and data, and AI-based decisioning to select ad contents, place bids on open web ads, and measure results.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)