Composable CDP Hightouch continues to flesh out its identity resolution product. The latest enhancement, called Golden Record, lets marketers set rules for picking the preferred identifier for each field in the customer profile. It’s an old concept but not necessarily present in every identity management product.
Is LinkedIn cracking down on companies that scrape member data in violation of its Terms of Service? The company hasn’t said anything but two lead gen providers, Apollo.io and Seamless.ai, quietly vanished from the LinkedIn platform on the same day. Both companies offered Chrome extensions that sales people could use to collect data from LinkedIn.
Dynamic creative platform Jivox has released a new tool, Creative Compliance Checker, that uses AI agents to check ads’ compliance with retail media networks requirements. Users upload compliance guidelines and ad specifications to the compliance checker in ordinary language. The checker then generates a report, assigns a score to the ad, and identifies rules that have not been followed.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.