Hootsuite Buys AI-Based Chat System Heyday for $48 Million

Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems.  Price was $48 million.  Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with the marketplace acceleration platform, which has raised $245 million.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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