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Hootsuite Buys AI-Based Chat System Heyday for $48 Million

Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems.  Price was $48 million.  Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with Heyday.co the marketplace acceleration platform, which has raised $245 million.