Hootsuite Buys AI-Based Chat System Heyday for $48 Million

Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems.  Price was $48 million.  Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with the marketplace acceleration platform, which has raised $245 million.