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Hootsuite Buys AI-Based Chat System Heyday for $48 Million

Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems.  Price was $48 million.  Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with Heyday.co the marketplace acceleration platform, which has raised $245 million.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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