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Hootsuite Takes AdEspresso To Go

The distinction between social media and paid advertising is too clear, said no one ever. Doing its part to keep the waters muddy, social media management platform Hootsuite recently purchased social media ad campaign platform AdEspresso. Hootsuite had already partnered with AdEspresso and five other social advertising platforms last October to let marketers manage social media campaigns from within Hootsuite. AdEspresso itself goes beyond mere campaign management to automatically generate thousands of ad variants, test them, and optimize the results.

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Tag Commander Renames Itself Commanders Act

February 14, 2017

It’s Valentine’s Day, right? And Valentines Day is all about relationships, just like the customer data in CDPs is about relationships. So shouldn’t we really call it CDP Day? Or, at least, cover CDPs in today’s newsletter?  Let’s start with TagCommander, a Paris-based CDP that has just renamed itself Commanders Act.  The aim is to clarify that they’re now much broader than just tag management. The system now has modules for cross-identity data unification, attribution, and segmentation as well as tag management.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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