Smaller vendors tend to be more agile. Here’s news of an all-in-one online events platform, which couldn’t be more timely. Vendor is UK-based startup Hopin. They just raised a €35.6 million ($40 million) Series A.
Tealium announced general availability of its automated predictive feature, Predict ML, which it originally revealed last fall. The system can automatically build a model to predict any behavior tracked in the Tealium CDP. It also warns users if inadequate data is available to build a reliable model.
Pattern89 also uses AI to guide advertising, although it limits its focus to optimizing creative elements within social ad campaigns. They just launched an enhancement that simulates ad performance before campaigns actually run. The system measures more than 49,000 attributes of images, videos, copy, and ad formats.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.