Horizon Media Claims 20% Revenue Gain from AI-Based Retail Media Optimization

There’s more to AI than ChatGPT.  Horizon Media has just launched an AI-based media optimization platform for ecommerce marketers who advertise through other retailers.  The new system, Neon, uses historical and real-time sales and campaign data to develop media plans, fine-tune spending in real time, and send the best product display page to each visitor.  The company promises a 20% or better revenue gain vs manual approaches.