Horizon Media Claims 20% Revenue Gain from AI-Based Retail Media Optimization
There’s more to AI than ChatGPT. Horizon Media has just launched an AI-based media optimization platform for ecommerce marketers who advertise through other retailers. The new system, Neon, uses historical and real-time sales and campaign data to develop media plans, fine-tune spending in real time, and send the best product display page to each visitor. The company promises a 20% or better revenue gain vs manual approaches.