Mediafly offers a collection of B2B sales training, interactive content, and forecasting tools, based mostly on acquisitions.  They just expanded their collection by buying ExecVision, which uses conversational intelligence to develop sales coaching plans.

I sometimes think I’m writing too much about ad targeting, but then I ask myself: would Dear Reader rather learn that Sailthru has a new SMS?  Probably not.  So here’s news that audience creation company Dstillery can now target programmatic ads using real time signals like URL, location, and time of day. There’s no persistent ID or contextual targeting; there’s also no way to track results outside the ad impression itself.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.